Consumer Behavior Lesson – Why People Buy- Sports Marketing Entrepreneurship Class

Description

This fun and engaging Consumer Behavior Lesson on Consumer Buying Motives is a digital activity that focuses on the eight (8) reasons why people buy:

• Impractical
• Snob Effect
• Physiological
• Practical
• Emotional
• Bandwagon Effect
• Conspicuous Consumption
• Buy to Satisfy a Need

Students learn the reasons why people buy, then are prompted to use their critical thinking skills and their knowledge of consumer buying habits to identify the purchasing reasons behind four (4) different scenarios of various sports teams making purchases. Great class discussions!

⭐Use this lesson and activity as an introductory lesson, a review, or an assessment.⭐

✅The download contains a 7-page slidedeck in Google Slides that easily and flawlessly converts to Microsoft PowerPoint.

This consumer behavior lesson is in Unit #2 – Consumers and Their Behavior (SEM) Unit of my Sports and Entertainment Marketing (SEM) course.

⭐Perfect for any Sports and Entertainment Marketing, Consumer Behavior, Marketing, Introduction to Business (Essentials) Class, Survey of Business, or Entrepreneurship Class!⭐

✅Teaching Duration: This lesson and activity takes about 55 minutes plus additional time for class discussions.