Super Bowl Marketing Activities – Sports Marketing and Entertainment SEM Lesson

This fun, engaging, and attractive Super Bowl Marketing digital resource includes 1 lesson and 2 Super Bowl marketing activities for your Marketing or Business class.

✅The lesson is a case study on the Super Bowl – it’s history and the marketing strategies used. Super Bowl commercials and their costs are discovered. Why would a company spend that much money on a commercial?

• Introduce a new product or service,
• Re-introduce an old or existing product or service,
• Public service announcement,
• Promote an upcoming event or premier, and/or
• Entice viewers by making them crave a food or experience

Students watch Super Bowl commercials on YouTube and determine the purpose of each ad. Super Bowl game day foods are discussed – what foods typically go on sale at the grocery store for Super Bowl Sunday? What are popular tailgating foods? What’s your favorite Super Bowl favorite food?

✅The 1st activity – Students create a Promotional Marketing Campaign for the Super Bowl. Students create promotional messages for the following:

• Bus Stop Sign
• Social Media Posts
• Billboard
• Park Bench
• City Sign

⭐Student Examples are included to inspire your students!

⭐Grading Rubric included

✅The 2nd activity – Students create a Promotional T-Shirt design for the Super Bowl.

⭐Student Example is included to inspire your students!

This sports and entertainment marketing lesson is included in the Seasonal SEM Activities of my Sports and Entertainment Marketing (SEM) course.

⭐Perfect for any Sports and Entertainment Marketing, Marketing, Introduction to Business (Essentials) Class, Survey of Business, or Entrepreneurship Class!⭐

✅Teaching Duration: This lesson and 2 activities take about 90 minutes plus additional time for class discussions.