Description
My Selling to the Generation Consumer Behavior Marketing Unit is a fun and engaging way to teach about how companies target the different generations with their products and services.
⭐Perfect for any Marketing class, Intro to Business, and Entrepreneurship class. NO PREP!
Students also learn the six living generations:
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G.I. Generation
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Mature Generation
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Baby Boomer
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Gen X
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Gen Y
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Gen Z
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Gen A (not included yet)
The Lesson Library contains SEVEN activities:
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Discovering the Six Living Generations.
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Selling to the Different Generations.
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Selling Vehicles/Beverages to the Different Generations.
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Selling to the trillion dollar generation: Millennials!
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Selling Cereal to the Different Generations.
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My Generation Brand Board – Students create a brand board by listing 5-10 brands that are targeting their generation.
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Teacher Demographics – The teacher lists describing words about himself/herself, then the students work in a collaborative file to identify businesses and/or brands to represent them.
**Teacher’s Keys and Student Examples are Included**
