Marketing Project – Sports Entertainment Event Marketing (SEM) Final Assessment Capstone Activity

Description

This engaging and attractive Marketing Capstone Project is a digital activity that students use their critical thinking skills, creativity, and knowledge from your class to act like entrepreneurs to plan a for-profit event like a sporting event, school play, concert, movie premier, street carnival, talent show, comedy show, etc. A suggested list of events is included.

⭐ Perfect for any Sports and Entertainment Marketing, Marketing, Introduction to Business (Essentials) Class, Survey of Business, or Entrepreneurship Class!⭐

✅Students complete the following tasks to plan for their event:

• Pick a venue
• Select foods for concessions stand
• Complete a Marketing Plan
• Complete a Marketing Mix
• Demographics analysis – Target Market
• How much will you spend?
• Build your brand for the event
• Unique Selling Position (USP)?
• Pricing Strategy
• Corporate Social Responsibility
• SWOT Analysis
• Social Media Promotion
• Create Social Media Posts
• Create a Billboard

⭐ Gets Students to think like real-world entrepreneurs! A GREAT critical thinking activity! Students also use their creativity.

⭐ Use this Marketing Capstone Project as a Final Assessment or End of the Semester project.

✅ The download contains a 17-page slide deck in Google Slides that easily and flawlessly converts to Microsoft PowerPoint.

✅ Teaching Duration: This project takes between 90 minutes to 2 hours depending on your students’ effort.

✅ Student Examples included to inspire your students

✅ Grading Rubric included

✅ I designed this activity for HIGH SCHOOL, but also appropriate for 8th grade, Homeschool, and Higher Education students.

This Marketing Project is the Capstone Project included in my Sports and Entertainment Marketing (SEM) Semester course.

The Sports and Entertainment Marketing Units in my full semester SEM course:

• Foundations of Marketing Unit
• Consumers and Their Behavior Unit
• External Factors
• The Marketing Mix Unit
• The Marketing Plan Unit
• Marketing Research Unit