AP® Business with Personal Finance Unit 2: Marketing – Ready to Teach Curriculum

Description

This is AP® Business with Personal Finance – Unit 2 – Marketing from my NEW whole year AP® Business with Personal Finance curriculum that aligns directly with the AP® Business with Personal Finance Course and Exam Description (CED) in scope and sequence. Designed for high school classrooms, this comprehensive curriculum helps students build real-world business knowledge, financial literacy, critical-thinking, problem-solving, and career readiness skills through engaging lessons, practical applications, and meaningful discussions.

In Unit 2 – Marketing, students will explore how businesses identify, attract, and retain customers through effective marketing strategies. Students will investigate customer data, target markets, market segmentation, consumer behavior, market research, product development, branding, pricing strategies, distribution channels, and promotional marketing while applying these concepts to authentic business scenarios. Throughout the unit, students will also examine how marketing influences consumer decision-making, spending habits, privacy, and risk management, helping them build practical business and financial literacy skills that apply in both the marketplace and everyday life.

⭐These are the daily lessons that will save you time and anxiety while helping your students master the content and standards of the AP® Business with Personal Finance CED handbook – your daily teaching saving grace! You will still follow the AP® curriculum and projects outlined in the College Board CED handbook.

✅ Perfect for 9th, 10th, 11th, and 12th grades (High School)

▶️ Watch this AP® course video preview. ▶️

What’s Included❓

• AP® Business with Personal Finance Curriculum: Unit 2 Lesson Library
• Google Slides & Google Docs Lessons (editable + easily converts to Microsoft)
• Teacher’s Keys / Student Examples
• AP® Standards-Aligned and Cross-Walked for Each Lesson
• Pacing Guide and Instructional Order
• Project Link that follows AP® Business CED handbook
• Objectives aligned with AP® Business CED handbook

Why Teachers Will ❤️ This Curriculum

✔️ Ready-to-Teach — NO PREP required
✔️ Designed specifically for the NEW 2026-2027 AP® Business with Personal Finance course
✔️ 28 Digital lessons included
✔️ Real-world business and financial literacy applications
✔️ Highly engaging and visually appealing lessons
✔️ Interactive student activities and discussions topics
✔️ Critical-thinking and scenario-based learning
✔️ Teacher Keys and Instructional support materials included

28 Marketing Lessons and Activities Included:

Marketing to Customers

• Marketing and Customer Data
• Customer Profile Activity
• Customer Relationships

Consumer Behavior

• Marketing Segmentation Intro
• Boardwalk Business Segmentation
• Customer Data Collection
• Customers and Their Behavior
• Why People Buy What They Buy
• Why People Buy (Sports Edition)
• Selling to the Generations
• Selling Vehicles & Beverages to Generations
• Cialdini’s Principles of Influence

Market Research

• Market Research Matters (w/ Student Example)
• Market Research
• Desirability, Feasibility & Viability of Products (w/ Student Example)
• Testing Business Ideas
• Market Research Project (w/ Student Example)

Product

• Six Stages of Product Development
• Branding
• Personal Brand Story (w/ Student Example)
• Product Life Cycle

Price

• Pricing Strategies
• Pricing Strategy Case Studies

Place & Channels

• Place & Channels

Promotion & Marketing Communications

• Promotional Strategies
• Ways to Promote
• Product Channeling (w/ Student Example)
• Collaborative Digital Tool Discovery Activity

📥 File Types:

• Google Slides and Google Docs (easily convertible to Microsoft Word, PowerPoint, and PDF)

⏱ Teaching Duration: Approx. 6-8 weeks (23 hours).

🎯 What Class Is This For?

• AP® Business with Personal Finance

These versatile business and personal finance lessons will also work in your other preps:

• Marketing
• Sports and Entertainment Marketing
• Personal Finance
• Financial Literacy
• Business Education
• Introduction to Business / Business Essentials
• Entrepreneurship
• Economics
• Consumer Behavior
• Consumer Economics
• Career Readiness
• Family and Consumer Science
• CTE Business Courses

**All resource links are flattened, so students CANNOT copy and paste their answers. Students must use their critical thinking skills and build on their knowledge in order to complete the prompts.**

Frequently Asked Questions (FAQ):

Q:  Why do I need your AP® Business Unit? I thought College Board was providing all the materials?
A:  College Board is just providing the framework, case studies, and the two required projects.  I am providing you with the daily lessons to teach the business and personal finance concepts.

Q:  Are these lessons PowerPoints with guided notes?
A:  No, this is not death by PowerPoint!  These are interactive slides that you can use multiple ways.  Yes, you can present some of them at the front of the class using teacher-led instruction, if you choose.  You can also use them for independent work and/or student-led instruction.  Students respond right in the slides using critical thinking and analytical skills.

I am also selling my AP® Business with Personal Finance curriculum by the Six Units outlined in the CED.

Unit 1: Businesses, Competition, and New Ideas
Unit 2: Marketing
Unit 3: Part 1 – Personal Saving and Borrowing
Unit 3: Part 2- Business Finance and Accounting
Unit 4: Management and Strategy
Unit 5: Personal Goals, Budgeting, and Investing

THE **Best Value** IS MY FULL YEAR AP® BUSINESS COURSE BUNDLE!
My AP® Business with Personal Finance Curriculum Full Course Bundle

Included in MY FULL YEAR AP® BUSINESS COURSE BUNDLE are:
My AP® Business with Personal Finance Printable Workbook
My AP® Business with Personal Finance Interactive Notebook

The Business Canvas Graphic Organizers Templates

Disclaimer: AP® is a trademark registered by College Board, which is not affiliated with and does not endorse this product. My curriculum was independently developed and is not approved, endorsed, or reviewed by College Board.