Valentine’s Day Marketing Class – Economic Impact Case Study Activity Lesson

Description

This Valentine’s Day Marketing and Economics Impact Study digital resource introduces three companies whose balance sheet is greatly impacted by the Valentine’s Day (February 14) Holiday – Tiffany & Co., Hallmark, & Godiva Chocolate. Students discover a brief history about each company and are prompted to assess information about products and company success.

*A Google Slide file that easily converts to Microsoft PowerPoint.*

Great for a Marketing Class, Economics Class, Entrepreneurship Class, or Introduction to Business class!

Students are asked to:

• Learn about the great American success story of our largest greeting card company and how they expanded their brand to reach more customers.
• Create a Marketing Mix related to a popular jewelry company product.
• Describe the target market for a popular chocolate company.
• Assess the best way to advertise.
• …and MORE!

Maximize student engagement! Could be used for a Sub Day or Remote Learning!

What are other educators saying?

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This was a great activity to use in my marketing class during February. Students enjoyed researching the companies and we had a class discussion to review their answers.

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My Marketing students were very engaged and enjoyed learning about the companies in the activity. This was also around Super Bowl time, so we discussed Tiffany’s and how that company actually makes the Super Bowl trophies and rings. Great resource!

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Students enjoyed learning more about companies that are closely associated with Valentine’s Day. It definitely prompted discussion about the holiday as a moneymaker for different businesses.