St. Patrick’s Day Marketing Class SHAMROCK SHAKE Case Study Digital Activity

Description

This St. Patrick’s Day – Shamrock Shake Case Study resource is perfect for a Intro to Business, Business Essentials, Entrepreneurship, or Marketing Class. This versatile digital activity can also be printed and completed as well.

GREAT FOR A SUB DAY LESSON PLAN!

There are two video clips attached for you and your students to take a trip back to the 1980s when this seasonal green shake made its debut.

• Students EXPLORE the history of the Shamrock Shake.
• Students ANALYZE three lessons learned from the marketing of this popular seasonal product.
• Students use CRITICAL THINKING SKILLS to complete a SWOT ANALYSIS & MARKETING MIX
• Students ASSESS other seasonal food items and EXPLORE what may be the marketing tactic behind that product.

ENGAGING AND FUN!

**TEACHER’S KEY INCLUDED!**