Six Stages in the Buying Process – Consumer Behavior Marketing Class SEM Lesson

Description

This fun and engaging Consumer Behavior Lesson on The Six Stages of the Buying Process is a digital activity on this very important marketing concept.

This lesson outlines the Six (6) stages of the consumer buying process in marketing:

1. Realize there is a problem
2. Conducting Research
3. Comparing Options
4. Deciding to Purchase
5. Completing the Purchase
6. Evaluating the Decision

Students learn the six stages of the buying process, then are prompted to use their critical thinking skills and their knowledge of the consumer buying stages to follow an example scenario of a woman wanting new hiking shows. Then students are prompted to go through their own buying process when buying new shoes. Great class discussions!

⭐Use this lesson and activity as an introductory lesson or as a review.⭐

✅The download contains a 10-page slidedeck in Google Slides that easily and flawlessly converts to Microsoft PowerPoint.

This consumer behavior lesson is in Unit #2 – Consumers and Their Behavior (SEM) Unit of my Sports and Entertainment Marketing (SEM) course.

⭐Perfect for any Sports and Entertainment Marketing, Consumer Behavior, Marketing, Introduction to Business (Essentials) Class, Survey of Business, or Entrepreneurship Class!⭐

✅Teaching Duration: This lesson and activity takes about 50 minutes plus additional time for class discussions.