Qualities of a Great Promotional Website – Computer Technology Marketing Lesson

Description

What makes a website great? This engaging, no-prep digital activity introduces students to the 7 essential qualities of effective websites and gives them the chance to apply what they’ve learned by exploring real-world promotional websites from brands they already know and love.

Perfect for Technology, Computer Applications, Information Technology, Business, and Marketing classes, this resource blends clear instruction with hands-on exploration to keep students engaged while learning critical 21st-century skills.

⭐ Learning Objectives – Students Will Learn To:

✅ Identify the 7 qualities of a great website, including:

1. Well Designed and Functional
2. Easy-to-Use
3. Optimized for Mobile
4. Fresh, Quality Content
5. Readily Accessible Contact & Location
6. Clear Calls to Action
7. Optimized for Search and the Social Web

✅ Explore three promotional websites (e.g., McDonalds, LEGO, Barbie, Hot Wheels, Nabisco, Oscar Mayer, Chick-fil-A).

✅ Analyze the purposes of different promotional websites and explain at least three reasons why they exist.

❤️ Why Teachers Will Love This Lesson

• No Prep Needed: Digital activity is ready to go in Google Docs.
• Engages Students: Uses fun, recognizable websites to capture attention and spark discussion.
• Real-World Relevance: Connects classroom learning to marketing and digital literacy.
• Flexible & Quick: Perfect for a 40-minute lesson, plus class discussions.
• Critical Thinking Focus: Encourages students to look beyond design and evaluate purpose, audience, and effectiveness.

✅ What’s Included

• Google Docs Digital Activity
• Student-friendly instructions & prompts
• Teacher’s key for easy grading
• Teaching duration: ~40 minutes plus discussion

⚠️ Internet access is required for the promotional website exploration activity.

**All resource links are flattened so students cannot copy/paste answers — ensuring they rely on critical thinking and application instead of shortcuts.**

⭐ NO PREP! Saves you time and engages your students in real-world website evaluation.