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This fun and engaging Marketing Mix: Movie Edition digital activity introduces business and marketing students to the marketing mix and prompts them to use their critical thinking skills to apply the four P’s of marketing for movie theaters.
The lesson also includes slides prompting students to complete a marketing mix for different examples of movie theaters and then for a movie theater in their own city as they use their critical thinking skills to apply prior knowledge of the content.
Use this lesson and activity as an introductory lesson on the Marketing Mix or as a Review or Assessment.
This fun and engaging Marketing Mix: Movie Edition digital activity introduces business and marketing students to the marketing mix and prompts them to use their critical thinking skills to apply the four P’s of marketing for movie theaters.
The lesson also includes slides prompting students to complete a marketing mix for different examples of movie theaters and then for a movie theater in their own city as they use their critical thinking skills to apply prior knowledge of the content.
Use this lesson and activity as an introductory lesson on the Marketing Mix or as a Review or Assessment.
This entertainment marketing lesson is in Unit #1 – Foundations of Marketing (SEM) Unit of my Sports and Entertainment Marketing (SEM) course.
Perfect for any Sports and Entertainment Marketing, Marketing, Introduction to Business (Essentials) Class, Survey of Business, or Entrepreneurship Class!
Teaching Duration: This lesson and activity takes about 40 minutes plus additional time for class discussions.
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