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Take the guesswork out of planning your high school Marketing course!
My Marketing Semester Course Curriculum gives students a full semester of engaging, real-world Marketing instruction through digital lessons, activities, case studies, projects, research, critical thinking, and hands-on applications.
Students explore Marketing using real businesses, brands, products, social media, consumer behavior, demographics, target markets, branding, SWOT and PEST analysis, seasonal Marketing, and comprehensive projects.
This isn’t a textbook-driven course filled with worksheets and lectures. Students actually apply Marketing concepts to businesses, brands, products, and situations they recognize from the real world.
⭐ Eight Marketing Units
⭐ Digital Student Lessons & Activities
⭐ Real-World Marketing Case Studies
⭐ Marketing Projects & Capstone Activities
⭐ Social Media Marketing Lessons
⭐ Seasonal Marketing Activities
⭐ Career Connection Activities|
⭐ NBEA Standards Aligned
✅ Perfect for 8th, 9th, 10th, 11th, and 12th grades
This special Student Edition is designed for Pennsylvania nonpublic/private schools purchasing student instructional materials through the NPIS system using eligible Act 195/90/35 funds.
Crown Collaborative, LLC is an approved vendor in Pennsylvania’s NPIS system.
This NPIS Student Edition contains the student instructional materials for my complete Marketing Semester Course Curriculum.
Pennsylvania’s Act 195/90/35 program provides funding for eligible student instructional materials and does not pay for teacher-only materials.
That doesn’t mean I’m going to leave your teacher without the resources needed to teach the course!
After your school’s NPIS purchase is completed, I will GIFT the accompanying teacher materials to your school at NO ADDITIONAL COST.
Complimentary teacher materials include:
✔️ Teacher’s Keys / Answer Keys
✔️ Student Examples
✔️ Complete Lesson Library
✔️ Instructional Videos, where included
✔️ Learning Objectives
✔️ Recommended Instructional Strategies
✔️ Pacing Guides / Expected Time
✔️ Grading Rubrics, where appropriate
These teacher resources are provided complimentary by Crown Collaborative, LLC. They are not included in the NPIS purchase price and are not being purchased with Act 195/90/35 funds.
Your school purchases the student instructional materials through NPIS. I provide the corresponding teacher support materials FREE.
Take the guesswork out of planning your high school Marketing course!
My Marketing Semester Course Curriculum gives students a full semester of engaging, real-world Marketing instruction through digital lessons, activities, case studies, projects, research, critical thinking, and hands-on applications.
Students explore Marketing using real businesses, brands, products, social media, consumer behavior, demographics, target markets, branding, SWOT and PEST analysis, seasonal Marketing, and comprehensive projects.
This isn’t a textbook-driven course filled with worksheets and lectures. Students actually apply Marketing concepts to businesses, brands, products, and situations they recognize from the real world.
⭐ Eight Marketing Units
⭐ Digital Student Lessons & Activities
⭐ Real-World Marketing Case Studies
⭐ Marketing Projects & Capstone Activities
⭐ Social Media Marketing Lessons
⭐ Seasonal Marketing Activities
⭐ Career Connection Activities
⭐ NBEA Standards Aligned
✅ Perfect for 8th, 9th, 10th, 11th, and 12th grades
Students receive the complete collection of student-facing digital lessons, activities, case studies, projects, and instructional materials from my Marketing Semester Course.
The student curriculum includes:
✔️ Digital Marketing lessons
✔️ Student activities
✔️ Marketing case studies
✔️ Real-world brand analysis
✔️ Consumer behavior activities
✔️ Demographic & target market activities
✔️ Branding activities
✔️ Social media Marketing activities
✔️ SWOT & PEST analysis
✔️ Marketing research & critical-thinking activities
✔️ Career Connection activities
✔️ Marketing projects
✔️ Seasonal Marketing activities
✔️ Capstone projects
✔️ Student writing & reflection activities
Start the semester by getting students thinking about the brands, businesses, products, and Marketing messages they encounter every day.
Students create an Instagram-style post featuring their favorite brands.
A fun “Get to Know You” activity where students respond to prompts about their business preferences, favorite brands, brand loyalty, and consumer habits.
Marketing-related writing prompts encourage students to think critically about businesses, products, advertising, brands, and consumer behavior.
Students build a foundation in Marketing by exploring:
• What Is Marketing?
• Marketing Concepts
• Introduction to the Marketing Mix
• 4 Ps of Marketing
• Seven Functions of Marketing
• Marketing Segmentation
• Promotion Marketing Function
• Marketing, Sales & Service Career Cluster
Students begin making connections between Marketing concepts and the brands and businesses they encounter every day.
Students explore why consumers buy what they buy and how businesses identify and reach their customers.
Topics and activities include:
• What Are Demographics?
• Demographic Analysis
• Boardwalk Businesses – Target Marketing & Marketing Segmentation
• Why People Buy What They Buy
• Hilton Brands Case Study – Life Stages, Socioeconomic Spending & Brand Loyalty
• Fast Food Target Markets
• Marketing Channels / Advertising
• Consumer Behavior & Fans
• Six Stages of the Buying Process
• Career Connection – Event Marketing Careers
Students apply demographic and consumer-behavior concepts to recognizable businesses and real-world purchasing decisions.
Students investigate how businesses build recognizable brands and develop long-term relationships with consumers.
Student lessons and activities include:
• Logo / Slogan Game
• Personal Brand Story
• Colors & Brands
• Branding Using Sports Examples
• Brand Loyalty
• Brands That I Love
• Career Connection – Sports Marketing Careers
Students analyze familiar brands while learning how logos, colors, slogans, reputation, and customer experiences contribute to brand identity.
Students learn how businesses evaluate their internal strengths and weaknesses and analyze external factors that can affect their success.
Student activities include:
• Introduction to SWOT Analysis
• SWOT Analysis Formative Assessment
• PEST Analysis
• Paper Airplane Project
The Paper Airplane Project provides students with an opportunity to apply multiple Marketing concepts, including:
✔️ Marketing Mix
✔️ Unique Selling Proposition
✔️ SWOT Analysis
✔️ Target Market
Students investigate how businesses use social media as a Marketing tool.
Topics and activities include:
• Four Cs of Social Media Marketing
• Reasons Businesses Use Social Media Marketing
• Social Media Platforms
• Hashtags & How to Use Them
• Social Media Gallery Walks
• Affiliate Marketing Introduction
• Affiliate Marketing Project
• Career Connection – Social Media Marketing Manager
Students explore the business side of the social media platforms they already know and see how companies use digital channels to communicate with consumers.
Students apply Marketing concepts through engaging case studies and project-based learning.
Students analyze Marketing concepts through realistic product and business scenarios.
Students explore Marketing concepts through the business and branding strategies associated with a globally recognizable entertainment brand.
Students apply Marketing concepts while developing ideas for an arcade business.
Students bring together Marketing concepts in a comprehensive Event Marketing project.
Students apply Marketing concepts to a realistic Food Truck business scenario.
Bring current and seasonal business examples into your Marketing classroom throughout the semester.
🍂 Pumpkin Spice Marketing
🦃 Thanksgiving Day Macy’s Parade
🛍️ Black Friday / Cyber Monday
🎁 Holiday Toy Case Study
🛍️ Holiday Shopping Demographics
📱 Social Media Manager for Holiday Market
☘️ Shamrock Shake Case Study
🛍️ Spring / Retail Marketing
🐰 Easter Economic Impact
🎡 County Fair / Summer Carnival & Social Responsibility
These activities help students recognize that Marketing concepts are happening around them every day.
These versatile Marketing lessons and activities are appropriate for:
✔️ Marketing
✔️ Introduction to Business
✔️ Entrepreneurship
✔️ Sports & Entertainment Marketing
✔️ Career Education
⭐ Complete Semester Marketing Curriculum
⭐ Eight Marketing Units
⭐ Real-world Marketing examples
⭐ Student-centered lessons & activities
⭐ Marketing case studies
⭐ Project-Based Learning
⭐ Consumer Behavior activities
⭐ Branding lessons
⭐ Social Media Marketing
⭐ SWOT & PEST Analysis
⭐ Marketing career exploration
⭐ Seasonal Marketing lessons
⭐ Comprehensive Marketing projects
⭐ Digital student materials
⭐ Aligned to National Business Education Association (NBEA) Standards
⭐ Designed specifically for secondary students
⭐ Teacher materials provided complimentary after the NPIS purchase
All student lessons and activities are DIGITAL and can easily be added to your school’s Learning Management System.
Resources are provided in:
✔️ Google Slides
✔️ Google Docs
Files easily convert to:
✔️ Microsoft PowerPoint
✔️ Microsoft Word
Many resources can also be downloaded or printed as PDFs when needed.
Resource links are flattened so students cannot simply copy and paste answers.
Students must read, analyze information, think critically, and build upon their knowledge to complete the prompts and activities.
🕐 One Semester
The curriculum is designed to provide student instructional materials for a complete high school Marketing semester course.
Actual pacing will depend upon class length, school schedule, student needs, and the activities selected by the school.
This listing is specifically for the NPIS Student Edition of the curriculum.
Crown Collaborative, LLC is an approved vendor in Pennsylvania’s NPIS system.
This edition has been specifically prepared for Pennsylvania nonpublic/private schools purchasing eligible student instructional materials through the NPIS system using Act 195/90/35 funds.
✔️ Marketing Student Curriculum
✔️ Digital Student Lessons
✔️ Student Activities
✔️ Marketing Case Studies
✔️ Student Projects
✔️ Consumer Behavior Activities
✔️ Branding Activities
✔️ Social Media Marketing Activities
✔️ SWOT & PEST Analysis Activities
✔️ Career Connection Activities
✔️ Seasonal Marketing Activities
✔️ Student Capstone Projects
✔️ Other Student Instructional Materials Included in the Course
❤️ Teacher’s Keys / Answer Keys
❤️ Student Examples
❤️ Complete Lesson Library
❤️ Instructional Videos, where included
❤️ Learning Objectives
❤️ Recommended Instructional Strategies
❤️ Pacing Guides / Expected Time
❤️ Grading Rubrics, where appropriate
These complimentary teacher materials are NOT included in the NPIS purchase price and are NOT being purchased with Pennsylvania Act 195/90/35 funds. They are provided separately and at no charge by Crown Collaborative, LLC after the school’s NPIS purchase is completed.
The student instructional content is based on the same comprehensive Marketing Semester Course. This special edition has been prepared specifically for Pennsylvania nonpublic/private schools purchasing student instructional materials through NPIS.
YES!
Teacher’s Keys are not part of the NPIS Student Edition purchase. After your school’s NPIS purchase is completed, I will provide the accompanying Teacher’s Keys and other teacher support materials FREE as a gift to your school.
Depending upon the individual lesson or activity, complimentary teacher resources may include:
• Teacher’s Keys / Answer Keys
• Student Examples
• Complete Lesson Library
• Instructional Videos
• Learning Objectives
• Recommended Instructional Strategies
• Pacing Guides / Expected Time
• Grading Rubrics
These materials are provided separately at no additional charge and are not included in the NPIS purchase price.
The school receives the student-facing instructional materials from the complete Marketing Semester Course, including digital lessons, activities, case studies, projects, seasonal Marketing activities, Career Connections, and capstone projects.
No. The curriculum provides digital student instructional materials and is not dependent upon a specific textbook.
This curriculum is appropriate for 8th, 9th, 10th, 11th, and 12th grades.
This curriculum is designed for a one-semester Marketing course.
Yes. The Marketing Semester Course is aligned to National Business Education Association (NBEA) Standards.
Yes. This Student Edition was created specifically for Pennsylvania nonpublic/private schools purchasing eligible student instructional materials through the NPIS system using Act 195/90/35 funds.
If your Pennsylvania nonpublic/private school is interested in purchasing this Marketing curriculum using Act 195/90/35 funding, please contact me.
I have successfully completed NPIS purchases with Pennsylvania nonpublic schools and am happy to help your school through the process.
Your school purchases the student instructional materials through NPIS, and I’ll make sure your teacher receives the accompanying teacher resources at no additional cost.
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