Marketing Research Project – Sports Marketing Entertainment Event Marketing (SEM) Assessment

Description

This engaging Marketing Research project digital resource is perfect as a final project or assessment at the end of a Marketing Research unit in Sports and Entertainment Marketing or Marketing class.

Students use their critical thinking skills, knowledge of marketing, and creativity to conduct market research on sports facility/sports business or entertainment/hospitality business in their area.

Students follow prompts in the margins to complete each slide using pictures and graphics:

• Target Market analysis
• Demographic Descriptors
• Marketing Mix
• Unique Selling Position (USP)
• Pricing Strategy
• SWOT Analysis
• Marketing Strategies

⭐Perfect for any Sports and Entertainment Marketing, Marketing, Introduction to Business (Essentials) Class, Survey of Business, or Entrepreneurship Class!⭐

⭐Use as a review or as an assessment.⭐

✅ The download contains a 8-page slide deck in Google Slides that easily and flawlessly converts to Microsoft PowerPoint.

✅ Teaching Duration: 90 minutes + discussion time.

✅ Student Example Included to inspire your students

✅ Grading Rubric included

✅ I designed this activity for HIGH SCHOOL, but also appropriate for 8th grade, Homeschool, and Higher Education students.

⭐This sports and entertainment marketing research activity is included in Unit #6 –Marketing Research (SEM) Unit of my Sports and Entertainment Marketing (SEM) course.