Hotel Branding Lesson – Hilton Case Study – Consumer Behavior Lesson Entertainment Marketing Digital Activity

Description

This engaging Branding and Consumer Behavior digital activity is perfect for a Marketing or Intro to Business class. This is a comprehensive case study that focuses on the Hilton Company and its various hotel brands.

The Hilton Brands case study covers the impact of consumer differences on buying decisions, including life stages, benefits sought, usage rate, brand loyalty, and socioeconomic characteristics. Students are prompted to research the history of the Hilton brand and list significant facts. Six of the Hilton hotel brands are summarized and students are directed to use this information to complete prompts related to life stages, socioeconomic characteristics, usage rate, brand loyalty, and the benefits of multi-branding.

The branding and consumer behavior lesson includes scenarios about different families and individuals at various life stages and with different travel needs and budgets. Students are asked to use their critical thinking skills to identify which Hilton brands would be most suitable for each scenario. The lesson also includes links to discover more about the Hilton brand and the advantages of multi-branding.

✅The download contains a 12-page slide deck in Google Slides format that easily and flawlessly converts to Microsoft PowerPoint.

⭐Perfect for any Sports and Entertainment Marketing, Consumer Behavior, Marketing, Introduction to Business (Essentials) Class, Survey of Business, or Entrepreneurship Class!⭐

This branding and consumer behavior lesson is included in Unit #2 – Consumers and Their Behavior (SEM) Unit of my Sports and Entertainment Marketing (SEM) course.

✅Teaching Duration: This lesson and activity takes about 45 minutes plus additional time for class discussions.