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Fall Festival Entrepreneurship Activity | Business Project | Marketing, Pricing & More
Bring a little fall fun into your Business Education classroom with this engaging Fall Festival Entrepreneurship & Business Project! Students step into the role of business consultants helping the fictional Miller Family Farm plan, operate, market, and evaluate a fall agritourism festival.
This is not just a seasonal worksheet! Students work through nine (9) connected business activities that require them to make decisions, calculate costs and revenue, solve realistic business problems, justify their choices, and analyze the results of the festival.
Students apply concepts from entrepreneurship, product development, pricing, marketing, retailing, human resources, risk management, business communication, and financial/business analysis while working through one realistic business scenario.
⭐ A GREAT pencil-and-paper, TECH-FREE activity for the fall!
Students can complete the project individually or in small groups, making it easy to use as a seasonal project, review activity, collaborative assignment, enrichment lesson, or assessment.
✅ Perfect for Middle School & High School (6th, 7th, 8th, 9th, 10th, 11th, and 12th grades) Business Education, Entrepreneurship, Marketing, Introduction to Business, Business Essentials, and CTE classes.
Why Teachers Will ❤️ This Fall Business Project
✔️ NO PREP – Print and use
✔️ TECH-FREE pencil-and-paper business activity
✔️ Nine (9) connected Business & Entrepreneurship activities
✔️ Real-world agritourism business scenario
✔️ Students make their own business decisions
✔️ Incorporates budgeting and financial calculations
✔️ Develops critical-thinking and problem-solving skills
✔️ Encourages students to explain and defend their decisions
✔️ Combines several Business Education topics into one project
✔️ Works for individual or collaborative learning
✔️ Excellent for fall, Halloween season, October, or Thanksgiving season
✔️ Great for review, enrichment, project-based learning, or assessment
✔️ Teacher’s Key included
✔️ Grading Rubric included
What’s Included❓
✅ 9 Printable Student Activity Sheets
✅ Teacher’s Key
✅ Project Grading Rubric
Activity 1 – Entrepreneurship: The Agritourism Opportunity
Students begin by exploring how an established farm could expand into agritourism.
Students will:
✔️ Identify five possible revenue streams for the fall festival
✔️ Select three revenue streams the farm should prioritize
✔️ Explain why those opportunities could benefit the business
✔️ Consider how an entrepreneur can use existing resources to create new sources of income
This activity introduces students to recognizing business opportunities, entrepreneurship, diversification, and revenue generation.
Activity 2 – Product Development: Build Your Fall Festival
The Miller Family Farm has a $35,000 startup budget, and students must decide which attractions the festival should offer.
Students must:
✔️ Review the startup cost of each attraction
✔️ Select attractions without exceeding the budget
✔️ Calculate the total startup cost
✔️ Explain why their combination of attractions would appeal to customers
This activity incorporates budgeting, product development, customer needs, decision-making, and opportunity cost.
Activity 3 – Pricing: What’s the Price of Fall Fun?
Students develop a pricing strategy for their festival.
Students then create prices for:
Students also calculate projected revenue under low, moderate, and high attendance scenarios.
This is a great opportunity for students to connect pricing decisions to revenue, customer value, and profitability.
Activity 4 – Marketing: Sell the Fall Experience
Students develop a marketing strategy for the festival by identifying several potential target markets.
Students determine what may appeal to each customer segment and how the business could attract them.
They also create:
✔️ A Festival Name
✔️ A Logo
✔️ A Tagline
✔️ A Social Media Promotional Post
This activity reinforces target markets, branding, promotion, customer needs, and social media marketing.
Activity 5 – Retailing: The Farm Market Challenge
Students operate the festival’s fictional farm market. They review wholesale costs for products.
Students choose a product mix, then calculate selling prices using a 100% markup.
Students must also explain their choices and consider which products are most likely to be popular and profitable.
This activity connects wholesale cost, markup, selling price, product selection, profitability, and retail decision-making.
Activity 6 – Human Resources: Help Wanted, Harvest Crew
Students determine the staffing needs required to operate the festival.
They consider employees needed for areas such as:
✔️ Ticket Sales
✔️ Attractions
✔️ Food Service
✔️ Parking
✔️ Farm Market
Students determine:
This activity introduces practical human resources, staffing, employee responsibilities, training, and workforce planning concepts.
Activity 7 – Risk Management: When Fall Plans Fall Apart
Even great businesses encounter unexpected problems!
Students are presented with a realistic scenario in which heavy rain threatens the festival, outdoor attractions cannot operate, and customers are already on their way.
Students must develop a contingency plan addressing:
✔️ Which activities should be canceled or changed
✔️ Alternative activities for customers
✔️ Additional resources needed
✔️ Customer safety
✔️ How the business should communicate the changes
Students also write sample customer communications.
This activity develops risk management, contingency planning, problem-solving, safety, and crisis communication skills.
Activity 8 – Business Communication: The Unhappy Pumpkin Picker
Online reviews can affect a business quickly!
Students read realistic negative customer reviews and must:
✔️ Write a professional response
✔️ Acknowledge the customer’s concerns
✔️ Demonstrate empathy
✔️ Provide helpful information
✔️ Recommend a customer-service solution
This activity gives students practical experience with professional business communication, customer service, reputation management, and conflict resolution.
Activity 9 – Business Analysis: The Harvest Is In
The festival is over—and now students must determine whether it was successful.
Students analyze data including:
✔️ Attendance
✔️ Ticket Sales
✔️ Attraction Revenue
✔️ Food & Retail Revenue
✔️ Operating Expenses
✔️ Customer Satisfaction Ratings
Students then:
This final activity brings the entire project together through financial analysis, data interpretation, evaluation, and strategic decision-making.
🎯 Skills Students Practice
Students practice much more than simply recalling vocabulary. Throughout the project they must:
✔️ Make business decisions
✔️ Work within a budget
✔️ Calculate projected revenue
✔️ Calculate markup and selling prices
✔️ Interpret financial information
✔️ Analyze customer data
✔️ Identify target markets
✔️ Develop promotional strategies
✔️ Plan staffing
✔️ Solve operational problems
✔️ Develop contingency plans
✔️ Write professional customer communications
✔️ Justify recommendations with evidence
✔️ Use critical-thinking and problem-solving skills
The project intentionally connects entrepreneurship, marketing, retailing, human resources, business communication, pricing, financial analysis, and critical thinking so students see how different areas of a business work together.
💯 Grading Rubric & Teacher’s Key Included
🎓 What Class Is This For?
🍁 Ways to Use This Resource
Use the entire nine-activity project as one larger assignment, or select individual pages to reinforce specific concepts.
Great for:
✔️ Fall Business Project
✔️ Entrepreneurship Project
✔️ Project-Based Learning
✔️ October Activities
✔️ Thanksgiving Season
✔️ Early Finishers
✔️ Collaborative Learning
✔️ Individual Work
✔️ Formative Assessment
✔️ Summative Assessment
✔️ Sub Plans
✔️ Tech-Free Days
📥 File Type: Printable Google Slides Files (or convert to PDF or PPTX).
No student device is required. The project was intentionally designed as a tech-free, print-and-go activity.
⏰Teaching Duration: Approximately 90-120 minutes depending on how much discussion, research, and extension you choose to include.
🎯 This Fall Festival Entrepreneurship Activity gives students a fun seasonal way to experience how a real business comes together. Instead of studying entrepreneurship, marketing, pricing, retailing, HR, risk management, communication, and financial analysis as isolated topics, students apply them to one connected business scenario. By the end of the project, they have taken the Miller Family Farm from an agritourism idea through planning, pricing, marketing, staffing, operations, problem-solving, and final business analysis -all while making their own decisions and explaining the reasoning behind them.
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