External Factors Unit – Sports & Entertainment Marketing (SEM) + Business Law Lessons

Description

My External Factors Unit is an all-digital resource that is aligned to the National Business Education Association’s (NBEA) standards. All NBEA standards are listed and cross-walked in the Lesson Library. NO PREP – NO GUESSWORK!

There are five (5) External Factors lessons and activities included in this SEM Unit:

• Trademarks, Patents, and Copyright – An Intellectual Property IP Lesson
• Trademark Infringement Entertainment Marketing Case Study – Jellyroll Band vs. Jelly Roll solo artist
• Trademark Infringement Sports Marketing Case Study – Nike vs. The Shoe Surgeon
• Patents and Niche Marketing Lesson – Zamboni Case Study
• Corporate Social Responsibility – Business Ethics Lesson

⭐ Use these versatile business law and business ethics lessons and activities in your Introduction to Business, Entrepreneurship, Marketing, and Sports & Entertainment Marketing classes.⭐

✅ All activities and lessons are DIGITAL and attach easily to any learning management system as they are in Google Slides and Google Docs format. The lesson and activity files easily convert easily to Microsoft Word and PowerPoint.

✅ Teaching Duration: Approx. 3-4 Hours.

✅ What’s Included?

• Lesson Library that keeps the instructor organized
• Student Copies
• Teacher’s Keys & Student Examples
• Pacing Guides
• National Business Education Association (NBEA) Standards

✅ I designed these lessons and activities for HIGH SCHOOL, but also appropriate for 8th grade, Homeschool, and Higher Education students.

**All resource links are flattened, so students CANNOT copy and paste their answers. Students must use their critical thinking skills and build on their knowledge in order to complete the prompts.**

⚠️SPECIAL BONUS: When buying this External Factors Unit, you receive an Easy-to-Follow LESSON LIBRARY! (See the Preview). The lesson library is a valuable tool for the teacher that lists all the lessons in the order of recommended instruction, links to the lessons and activities, Teacher’s Keys, Student Examples, Pacing Guide, and the NBEA standards cross-walked!

This External Factors Unit is part of my Sports and Entertainment Marketing Course. Save $$$ when you buy the Bundle!

Related Products:

The other Sports and Entertainment Marketing Units in my full semester SEM course:

• Foundations of Marketing Unit
• Consumers and Their Behavior Unit
• The Marketing Mix Unit
• The Marketing Plan Unit
• Capstone (Final) Project