Brand Loyalty Digital Activity – Sports Marketing Entertainment Marketing Lesson

Description

This fun and engaging Brand Loyalty digital resource is an introduction to brand loyalty that includes both a lesson and an activity.

✅The objectives of the lesson are:

• Identifying company strategies to build brand loyalty.
• Listing brand loyalty leaders of 2024.
• Reflecting on personal brand loyalty.
• Identifying ways companies measure customer loyalty.
• Reflecting on personal consumer loyalty across various goods and services categories, including sports and entertainment.

✅The activity is a collaborative slideshow is research project on ‘The Most Iconic Brands in the Sports and Entertainment Industry’. An instructional video is included in case you have never done a collaborative slideshow! ❤️You and your students will love it!️

⭐Perfect for any Sports and Entertainment Marketing, Marketing, Introduction to Business (Essentials) Class, Survey of Business, or Entrepreneurship Class!⭐

✅ This activity is DIGITAL and attaches easily to any learning management system.

✅ Teaching Duration: The brand loyalty lesson takes about 50 minutes. I give students 20-30 minutes to complete their slide then present their slide to the class + discussion time.

✅ Teacher’s Key Included

✅ I designed this lesson and activity for HIGH SCHOOL, but also appropriate for 8th grade, Homeschool, and Higher Education students.

This sports marketing lesson and activity is in Unit #4 – The Marketing Mix (SEM) Unit of my Sports and Entertainment Marketing (SEM) course.