Trademark Infringement Nike – Sports Marketing Lawsuit Business Law Case Study

Description

This engaging Trademark Infringement case study is a sports marketing lawsuit – The Shoe Surgeon vs. the Nike shoe brand company.

The lesson covers the following:

• What is the complaint? Who is making the complaint?
• Students determine who the defendant is.
• What is The Shoe Surgeon’s business model?
• How did Nike commission The Shoe Surgeon?
• Did Nike try to resolve the issue before filing the lawsuit?
• What does ‘Protecting your IP?’ mean
• …and more!

⭐Great classroom discussions.⭐

This sports marketing lawsuit case study is in Unit #3 – External Factors (SEM) Unit of my Sports and Entertainment Marketing (SEM) course.

⭐Perfect for any Sports and Entertainment Marketing, Business Law, Marketing, Introduction to Business (Essentials) Class, Survey of Business, or Entrepreneurship Class!⭐

✅Teacher’s Key included

✅Teaching Duration: This lesson and activity takes about 30 minutes plus additional time for class discussions.