Social Media Marketing Project Final Capstone Assessment – Entrepreneurship or Business Class

Description

This is a NO PREP Social Media Marketing Class digital activity that students use everything they have learned in your Social Media Marketing class. This project resource walks them through a Social Media Marketing Campaign on several Social Media platforms.

⭐A great capstone, assessment, or final project for your Entrepreneurship class, Intro to Business, Marketing class, and Social Media Marketing class.⭐

Students act as a Social Media Marketing Manager for a local small business.

• What is the Target Market?
• What is the Unique Selling Position (USP)?
• Prepare a 10-Second Marketing Pitch.
• Complete A Marketing Mix.
• Perform a SWOT Analysis.
• Create An Instagram Post.
• Create a Geofilter for the business.
• Create a Twitter (X) Post.
• Create a YouTube Short.
• Create a TikTok Post.
• Create a Facebook Post.

⭐A Student Example is included!⭐

Teaching Duration: It took my students 2 weeks to complete – we have 42 minute periods. I really stressed that they put a lot of time in the project and made it as intricate and professional as possible.

✅Suggested grading rubric included!

Great independent lesson that start some awesome classroom discussion about social media and business! Send to your LMS and have students fill it in digitally! EASY! NO PREP!