North Carolina Sports and Events Marketing 1 Semester Course Curriculum (SEM 1)

Description

My *NEW for 2025* North Carolina Sports and Event Marketing I (MH31) semester course curriculum is an all-digital resource that is aligned to the North Carolina state standards for MH31 Sports and Event Marketing I. All NC state standards are listed and cross-walked in the Lesson Library. NO PREP – NO GUESSWORK!

There are six (6) Sports and Event Marketing Units in this full semester North Carolina SEM I course:

⭐Foundations of Marketing Unit – (10 SEM Lessons & Activities)

• What is Marketing?
• Our Favorites – a collaborative slideshow
• The Elevator Speech
• Marketing Concepts
• TopGolf Marketing Case Study – a Sportainment lesson
• Steps in the Marketing Plan
• Marketing Mix (4Ps of Marketing) lesson and activity
• American Eagle Outfitter (AEO) class action lawsuit on text message marketing
• Sports Marketing Careers
• Events Marketing Careers

 

⭐Consumers and Their Behavior Unit – (6 SEM Lessons & Activities)

• Demographics Introduction – Sports Arena
• Demographics and Movies – Ideal Customer Avatar – Movies Edition
• Why People Buy!
• Hotel branding lesson with Hilton Hotels
• Stages in the Buying Process
• Consumer Behavior & Demographics Critical Thinking activity

 

⭐External Factors Unit – (5 SEM Lessons & Activities)

• Trademarks, Patents, and Copyright – An Intellectual Property IP Lesson
• Trademark Infringement Entertainment Marketing Case Study – Jellyroll Band vs. Jelly Roll solo artist
• Trademark Infringement Sports Marketing Case Study – Nike vs. The Shoe Surgeon
• Patents and Niche Marketing Lesson – Zamboni Case Study
• Corporate Social Responsibility – Business Ethics Lesson

 

⭐The Marketing Mix Unit – (12 SEM Lessons & Activities)

• Branding
• Iconic Brands Research Project – a Collaborative Slideshow
• Brand Loyalty
• Promotional Strategies
• Ways to Promote Activity
• Taglines
• Social Media Platforms Introduction
• Social Media Gallery walk
• Pricing Strategies
• Social Media Influencers
• Social Media Affiliate Marketing
• Sports & Entertainment Influencers Activity (March Madness or Month of Marketing Madness – if done in the Fall)

 

⭐The Marketing Plan Unit – (5 SEM Lessons & Activities)

• Marketing Plan Discovery or Introduction lesson
• Steps in the Marketing Plan lesson
• Sports Marketing Strategies lesson
• Marketing Plan Components lesson
• Arcade Marketing Plan activity – Use as an assessment or review

 

⭐Marketing Research Unit – (6 SEM Lessons & Activities)

• Data Collection & Marketing Strategies
• Taylor Swift Marketing Case Study
• Streaming Services Data Collection
• SWOT Analysis
• PEST Analysis
• Sports & Entertainment Marketing Research Project – Students select a sports facility, sports business, or entertainment/hospitality business in their area and do market research. ⭐Use as an assessment or a review.⭐

 

⭐Marketing Capstone (Final) Project

Students complete the following tasks to plan for a sports or entertainment event:

• Pick a venue
• Select foods for concessions stand
• Complete a Marketing Plan
• Complete a Marketing Mix
• Demographics analysis – Target Market
• How much will you spend?
• Build your brand for the event
• Unique Selling Position (USP)?
• Pricing Strategy
• Corporate Social Responsibility
• SWOT Analysis
• Social Media Promotion
• Create Social Media Posts
• Create a Billboard

 

⭐ The SEM Capstone (Final) Project gets students to think like real-world entrepreneurs! A GREAT critical thinking activity! Students also use their creativity.⭐

⭐ Use these versatile marketing lessons and activities in your Intro to Business, Entrepreneurship, Marketing, Career, Business Law, and NC Sports & Event Marketing I and II (SEM I and SEM II) classes.⭐

❓Are you teaching a North Carolina Sports and Event Marketing II course (SEM II)? This course meets every NC SEM I standard and most of the NC SEM II standards, so you can absolutely use some of these lessons and activities in your North Carolina SEM II class. It will be your lifesaver. 🙂

✅ All activities and lessons are DIGITAL and attach easily to any learning management system as they are in Google Slides and Google Docs format. The lesson and activity files easily convert easily to Microsoft Word and PowerPoint.

✅ Teaching Duration: 1 semester

✅ What’s Included?

• Lesson Library that keeps the instructor organized
• Student Copies
• Teacher’s Keys & Student Examples
• Pacing Guides
• North Carolina state standards for Sports and Event Marketing I (MH31)
• Grading Rubrics

 

✅ I designed these lessons and activities for HIGH SCHOOL, but also appropriate for 8th grade, Homeschool, and Higher Education students.

**All resource links are flattened, so students CANNOT copy and paste their answers. Students must use their critical thinking skills and build on their knowledge in order to complete the prompts.**

⚠️SPECIAL BONUS: When buying this North Carolina Sports and Event Marketing I (SEM) semester course, you receive an Easy-to-Follow LESSON LIBRARY! (See the Preview). The lesson library is a valuable tool for the teacher that lists all the lessons in the order of recommended instruction, links to the lessons and activities, Teacher’s Keys, Student Examples, Pacing Guide, and the North Carolina state standards cross-walked!

My North Carolina Sports and Event Marketing 1 (SEM I) Course includes student-led material. No PowerPoints needed as all of the information is included to allow the students to discover on their own or in groups and present to the class. Unfamiliar with Student Led Instruction? Watch▶️my video on Student Led Instruction for a demonstration and explanation and also read my Blog Post – Goodbye PowerPoints – Student Led Instruction is the Way to Go! You’ll do a lot less talking and you’ll get a much more engaged classroom. Win! Win!

There are no tests or quizzes included in this resource to allow for teacher autonomy on student assessment. Also, ready-made tests and quizzes can be bought and easily shared on the internet by students. I use the projects and activities within the bundle to evaluate and assess my students…which also saves me time grading! Another Win! Win!

Each of the SEM Units is also sold separately:

• Foundations of Marketing Unit
• Consumers and Their Behavior Unit
• External Factors Unit
• The Marketing Mix Unit
• The Marketing Plan Unit
• Marketing Research Unit
• Capstone (Final) Marketing Project – Use as a Final Assessment

 

⚠️IMPORTANT:  The ABOVE individual SEM units ARE NOT cross-walked to the NC standards – only the NBEA standards are cross-walked in the individual units.  If you want the North Carolina state standards cross-walked you must buy this NC SEM I course bundle.

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2024-2025 North Carolina Course State Standards
MH31 Sport and Event Marketing 1 (SEM I)

1 Understand the fundamentals of sport and event industries.
1.01 Understand career opportunities in sport and event marketing.
1.02 Explain the impact of sports and events on communities.
1.03 Understand motivational factors for attending and participating in sports and events.

2 Understand sport and event marketing.
2.01 Explain the nature of sport and event marketing.
2.02 Explain the nature of target marketing in sport and event marketing.
2.03 Classify methods of segmenting sport and event markets.
2.04 Identify trends in the sport and event industries.

3 Understand the importance of marketing data in sport and event industries.
3.01 Understand the need for sport and event marketing data.
3.02 Explain sources of sport and event marketing data.

4 Understand how sport and events are branded.
4.01 Explain elements of the sport and event products.
4.02 Explain the nature of sport and event branding.
4.03 Explain the nature of sponsorship in the sport and event industries.
4.04 Explain the role of endorsements in sport and event marketing.
4.05 Explain the use of licensing in sport and event marketing.

5 Understand promotion ideas and media used for sport and events.
5.01 Explain advertising media used in the sport and event industries.
5.02 Identify “out-of-the-box” sales promotion ideas for sports and events.
5.03 Describe the use of digital media in sport and event industries.