Marketing Research Unit – Sports Entertainment Event Marketing Class SEM Lessons

Description

My Marketing Research Unit is an all-digital resource that is aligned to the National Business Education Association’s (NBEA) standards. All NBEA standards are listed and cross-walked in the Lesson Library. NO PREP – NO GUESSWORK!

There are six (6) Marketing Research lessons and activities included in this Unit:

• Data Collection & Marketing Strategies
• Taylor Swift Marketing Case Study
• Streaming Services Data Collection
• SWOT Analysis
• PEST Analysis
• Sports & Entertainment Marketing Research Project – Students select a sports facility, sports business, or entertainment/hospitality business in their area and do market research. ⭐Use as an assessment or a review.⭐

⭐ Use these versatile marketing research lessons and activities in your Introduction to Business, Entrepreneurship, Marketing, and Sports & Entertainment Marketing classes.⭐

✅ All activities and lessons are DIGITAL and attach easily to any learning management system as they are in Google Slides format. The lesson and activity files easily convert easily to Microsoft PowerPoint.

✅ Teaching Duration: Approx. 6-7 Hours.

✅ What’s Included?

• Lesson Library that keeps the instructor organized
• Student Copies
• Teacher’s Keys & Student Examples
• Pacing Guides
• National Business Education Association (NBEA) Standards
• Grading Rubrics

✅ I designed these lessons and activities for HIGH SCHOOL, but also appropriate for 8th grade, Homeschool, and Higher Education students.

**All resource links are flattened, so students CANNOT copy and paste their answers. Students must use their critical thinking skills and build on their knowledge in order to complete the prompts.**

⚠️SPECIAL BONUS: When buying this Marketing Research Unit, you receive an Easy-to-Follow LESSON LIBRARY! (See the Preview). The lesson library is a valuable tool for the teacher that lists all the lessons in the order of recommended instruction, links to the lessons and activities, Teacher’s Keys, Student Examples, Pacing Guide, and the NBEA standards cross-walked!

This Marketing Research Unit is part of my Sports and Entertainment Marketing Course. Save $$$ when you buy the Bundle!

Related Products:

The other Sports and Entertainment Marketing Units in my full semester SEM course:

• Foundations of Marketing Unit
• Consumers and Their Behavior Unit
• External Factors
• The Marketing Mix Unit
• The Marketing Plan Unit
• Capstone (Final) Project