Steps in the Marketing Plan Digital Activity – Sports Marketing & Unique Selling Lesson

Description

This Steps in the Marketing Plan digital activity outlines the steps of a marketing plan, focusing on well-known football equipment and gear. In this activity file, students use what they learned about the steps in a marketing plan and apply them in two (2) well-known sports equipment products

Students learn the Steps in the Marketing Plan:

• Define Your Product
• Know Your Audience
• Consider Your Goals
• Decide Your Unique Selling Point
• Think About the Influence of Your Company
• Choose Your Marketing Techniques

Students then use their critical thinking skills to apply what they have learned about the marketing plan to two (2) sports equipment products: the Wilson Duke Football and the Wilson Tackle Football Player Equipment Bag.

This sports marketing lesson is in Unit #1 – Foundations of Marketing (SEM) Unit of my Sports and Entertainment Marketing (SEM) course.

⭐Perfect for any Sports and Entertainment Marketing, Marketing, Introduction to Business (Essentials) Class, Survey of Business, or Entrepreneurship Class!⭐

✅Teaching Duration: This lesson and activity takes about 60 minutes plus additional time for class discussions.