Marketing Course – Full Semester Curriculum Bundle for High School Class *NEW*

Description

My *NEW for 2025* Marketing Semester Course Curriculum is an all-digital resource that is aligned to the National Business Education Association’s (NBEA) standards. NO PREP – NO GUESSWORK! PLUG AND PLAY!

✅ What’s Included?

• Lesson Library that keeps the instructor organized
• Student Copies
• Teacher’s Keys & Student Examples
• Learning Objectives
• Recommended Instructional Strategies for Each Lesson
• Pacing Guides/Expected Time
• Grading Rubrics (where appropriate)

 

✅ I designed these lessons and activities for HIGH SCHOOL, but also appropriate for 8th grade, Homeschool, and Higher Education students.

✅There are Eight (8) Marketing Units included in this full semester Marketing course.

⭐‘Get to Know Me’ Activities – Great first week of school or new semester activities to get to know your new students.

• Instagram – Students create an Instagram Post with favorite brands
• I Want to Know Your Business – This is a ’Get to Know You’ activity. Students complete prompts about business preferences and brand loyalty, etc.
• Marketing Writing Prompts – These writing prompts are great for sub days or as bell ringer and exit tickets.

 

⭐Introduction to Marketing / Marketing Functions Unit

• What is Marketing?
• Marketing Concepts
• Marketing Mix Intro
• 4 Ps of Marketing
• Seven Functions of Marketing
• Marketing Segmentation
• Promotion Marketing Function
• Career Connection – Marketing, Sales, and Service Career Cluster

 

⭐Demographics / Target Markets / Consumer Behavior

• What are Demograhics?
• Demographic Analysis
• Boardwalk Businesses – Target Marketing and Marketing Segmentation
• Why People Buy What They Buy
• Hilton Brands Case Study – Life stages, Socioeconomic spending, brand loyalty lesson
• Fast Food Target Markets
• Marketing Channels/Advertising
• Consumer Behavior and Fans
• Six Stages of the Buying Process
• Career Connection – Events Marketing Careers

 

⭐Branding Unit

• Logo/Slogan Game
• Personal Brand Story
• Colors and Brands
• Branding Using Sports Examples
• Brand Loyalty
• Brands that I Love
• Career Connection – Sports Marketing Careers

 

⭐SWOT & PEST Analysis Unit

• Intro to SWOT Analysis
• SWOT Analysis Formative Assessment
• PEST Analysis
• Paper Airplane Project – A summative assessment on marketing mix, USP, SWOT analysis, and target market.
• Career Connection – Event Marketing Careers

 

⭐Social Media Unit

• Four Cs of Social Media Marketing
• Reasons Why Businesses Use Social Media Marketing
• Social Media Platforms
• Hashtags and How to Use Them
• Social Media Gallery Walks
• Affiliate Marketing – Intro Lesson and Project
• Career Connection – Social Media Marketing Manager Career

 

⭐Marketing Case Studies & Project

• Cookie Case Studies
• Marketing Lessons from Taylor Swift
• Marketing Plan Project – Arcade
• Event Marketing Capstone
• Food Truck Capstone Project

 

⭐Seasonal Marketing Activities

Fall

• Pumpkin Spice Marketing
• Thanksgiving Day Macy’s Parade
• Black Friday/Cyber Monday

 

Winter

• Holiday Toy Case Study
• Holiday Shopping Demographics
• Social Media Manager for Holiday Market

 

Spring

• Shamrock Shake Case Study
• Spring/Retail Marketing
• Easter Economic Impact

 

Summer

• County Fair/Summer Carnival and Social Responsibility

 

⭐ Use these versatile marketing lessons and activities in your Intro to Business, Entrepreneurship, Marketing, Career, and Sports & Entertainment Marketing classes.⭐

✅ All activities and lessons are DIGITAL and attach easily to any learning management system as they are in Google Slides and Google Docs format. The lesson and activity files easily convert easily to Microsoft Word and PowerPoint.

✅ Teaching Duration: 1 semester

**All resource links are flattened, so students CANNOT copy and paste their answers. Students must use their critical thinking skills and build on their knowledge in order to complete the prompts.**

⚠️SPECIAL BONUS: When buying this Marketing semester course, you receive an Easy-to-Follow LESSON LIBRARY! (See the Preview). The lesson library is a valuable tool for the teacher that lists all the lessons in the order of recommended instruction, learning objectives, recommended instructional strategies, links to the lessons and activities, Teacher’s Keys, Student Examples, and Pacing Guide!

My Marketing Semester Course includes student-led material. No PowerPoints needed as all of the information is included to allow the students to discover on their own or in groups and present to the class. Unfamiliar with Student Led Instruction? Watch▶️my video on Student Led Instruction for a demonstration and explanation and also read my Blog Post – Goodbye PowerPoints – Student Led Instruction is the Way to Go! You’ll do a lot less talking and you’ll get a much more engaged classroom. Win! WinThere are no tests or quizzes included in this resource to allow for teacher autonomy on student assessment. Also, ready-made tests and quizzes can be bought and easily shared on the internet by students. I use the projects and activities within the bundle to evaluate and assess my students…which also saves me time grading! Another Win! Win!