Marketing Class Entrepreneurship Project End of Year or Semester – Assessment or Capstone

Description

My Paper Airplane Business Education Class Project is perfect for Marketing Class or a Business Essentials, Intro to Business, and Entrepreneurship class at the end of the year or semester as an Assessment or Capstone Final Project!

The Core Competencies of this Paper Airplane project are the Main Components of launching a new product:

• Business students launch (pun intended) a new product
• Come up with a UNIQUE SELLING POSITION
• Complete a MARKETING MIX
• Complete a SWOT ANALYSIS
• Determine DEMOGRAPHICS
• Assess a TARGET MARKET
• Perform MARKET ANALYSIS

Use this resource as a Capstone Final project or an Assessment. A rubric is included as well as an instructional video to help the teacher implement this project.

**INCLUDES AN INSTRUCTIONAL VIDEO FOR THE TEACHER**

This is PERFECT for the end of the year/semester. It allows students to showcase what they have learned in a fun and engaging way! It is also a fabulous opportunity for students to get outside and have fun when the weather is nice!