Marketing Case Studies on Oreo, Famous Amos, Animal Crackers – 3 Digital Lessons

Description

This Marketing and Business class Case Study digital activity bundle on 3 favorite cookie brands is a CLASS FAVORITE! My students LOVE to learn about products that they LOVE! ❤️

These 3 Marketing and Business class case studies include GREAT Business Concepts such as:

• The Four Ps of marketing
• Target Markets
• Consumer Behavior
• Research and Development
• Business Law
• …and More!

There are THREE lessons in this bundle and EACH lesson will take about 45 minutes to complete.  If using a block schedule, there can be some GREAT discussion after each case study.

Famous Amos Chocolate Chip Cookie Case Study

• Why was Wally Amos needed after he sold his company to a large brand?
• Identify packaging options for Famous Amos cookies.
• List places where Famous Amos cookies can be purchased.
• Determine the current owner of the Famous Amos label.
• Learn about the biography of Wally Amos, the founder, by listing 10 facts about him.
• Watch a video clip of Wally Amos.
• Analyze why Keebler continued using Wally Amos’s face on their product.

World’s Favorite Cookie – OREO CASE STUDY

• Discovering the history of Oreos.
• Watching a video and identifying key points.
• Exploring the history of Oreos going Kosher.
• Investigating the current Kosher status of Oreos.
• Evaluating the number and variety of Oreo products available.
• Identifying personal favorite Oreo products.
• Examining the 4 Ps of marketing as they relate to Oreos.
• Creating a new Oreo flavor and identifying its target audience.
• Analyzing Nabisco’s promotional website.

Animal Crackers

• Why did they change their packaging and what happened when they did? (FYI – it was a GREAT marketing move for them!)
• Explore the connection between PETA and Barnum’s Circus, and PETA’s request to Mondelez International.
• Explain Mondelez’s agreement and the changes in Barnum’s Animal Crackers packaging.
• Evaluate Mondelez’s reasoning for revamping the packaging.
• Analyze the impact of the packaging change on the brand.
• Form an opinion about the original and new packaging.
• Research and list findings on packaging changes for Land O Lakes, Aunt Jemima, Uncle Ben’s Rice, and Eskimo Pie.
• Identify other products that have changed their packaging.

These activities are a GREAT end of the year or before the holiday ‘HELP ME! I NEED SOME INSPIRATION’ type lessons! 🙂

It’s a fabulous way for students to apply what they learned in Marketing, Consumer Behavior, Introduction to Business, Business Essentials, Business Law, and Entrepreneurship class.

These are digital activities and FILLABLE! Great for Google Classroom OR they can be printed and either print resource packets of the links provided so that they have a material needed to complete…..OR….display the links with your classroom projector and have students complete each section as a class.

CRITICAL THINKING MEETS CREATIVITY! NO PREP!