Foundations of Marketing Unit – Sports Entertainment Event Marketing Class Lessons

Description

My Foundations of Marketing Unit is an all-digital resource that is aligned to the National Business Education Association’s (NBEA) standards. All NBEA standards are listed and cross-walked in the Lesson Library. NO PREP – NO GUESSWORK!

There are ten (10) Foundations of Marketing lessons and activities included in this Unit:

• What is Marketing?
• Our Favorites – a collaborative slideshow
• The Elevator Speech
• Marketing Concepts
• TopGolf Marketing Case Study – a Sportainment lesson
• Steps in the Marketing Plan
• Marketing Mix (4Ps of Marketing) lesson and activity
• American Eagle Outfitter (AEO) class action lawsuit on text message marketing
• Sports Marketing Careers
• Events Marketing Careers

⭐ Use these versatile marketing lessons in your Intro to Business, Entrepreneurship, Marketing, Sports & Entertainment Marketing, Career, and Business Law classes.⭐

✅ All activities and lessons are DIGITAL and attach easily to any learning management system as they are in Google Doc and Google Slide format. The lesson files convert easily to Microsoft Office Word and PowerPoint.

⭐ Many of these lessons make great emergency sub plans or remote day learning lesson plans.⭐

✅ TEACHING DURATION: Approx. 6-7 Hours.

✅ What’s Included?

• Lesson Library that keeps the instructor organized
• Student Copies
• Teacher’s Keys
• Pacing Guides
• National Business Education Association (NBEA) Standards

✅ I designed these lessons and activites for HIGH SCHOOL, but also appropriate for 8th grade, Homeschool, and Higher Education students.

**All resource links are flattened, so students CANNOT copy and paste their answers. Students must use their critical thinking skills and build on their knowledge in order to complete the prompts.**

⚠️SPECIAL BONUS: When buying this Foundations of Marketing Unit, you receive an Easy-to-Follow LESSON LIBRARY! (See the Preview). The lesson library is a valuable tool for the teacher that lists all the lessons in the order of recommended instruction, links to the lessons, Teacher’s Keys, Pacing Guide, and the NBEA standards cross-walked!

This Foundations of Marketing Unit is part of my Sports and Entertainment Marketing Course. Save $$$ when you buy the Bundle!

Related Products:

The other Sports and Entertainment Marketing Units in my full semester SEM course:

• Consumers and Their Behavior Unit
• External Factors Unit
• The Marketing Mix Unit
• The Marketing Plan Unit
• Marketing Research Unit
• Capstone (Final) Project