TopGolf Case Study Sportainment Digital Activity Lesson – Marketing Entrepreneurship Lesson

Description

My TopGolf digital activity is a great marketing and business case study on TopGolf’s massive success. Students learn the new business terminology “sportainment” which is an entertainment business that combines sports with food, beverages, and other unique activities and atmospheres. This lesson focuses on why TopGolf is successful and prompts students to use critical thinking skills to analyze on their own.

The objectives of this lesson are:

1. Students DISCOVER the key factors contributing to TopGolf’s success.
2. Students EXPLAIN each of those key success factors.
3. Students search the web to DISCOVER the products and services offered at TopGolf.
4. Students use critical thinking skills to describe the ideal customer avatar for TopGolf, including demographic descriptors.

⭐The lesson is perfect for your Marketing, Sports and Entertainment Marketing (SEM), Entrepreneurship, and Introduction to Business (Essentials) class.⭐

This TopGolf case study is in Unit #1 – Foundations of Marketing (SEM) Unit of my Sports and Entertainment Marketing (SEM) course.

✅Teacher’s Key Included

✅Teaching Duration: The lesson takes about 30 minutes plus additional time for class discussions.

**All resource links are flattened, so students CANNOT copy and paste their answers. Students must use their critical thinking skills and build on their knowledge in order to complete the prompts.**